We’re an all-day café inspired by 70’s surf culture and music. Fun, funky and cheeky.
Drawing inspiration from speak-easy bars, Analog is hidden between a Surf-shop and a Pilates-Studio. No big signs out front.
Inside, the Café is modelled off a Japanese Listening Bar, serving coffees during the day and cocktails at night. Vinyl’s line the walls and bar stools line the bar, while bench seats and sofas scatter around.
Outside, the rear garden is modelled off a Japanese Stone Garden, with the intention of creating a peaceful, private, hidden space. Incense and Hindu offerings, art installations and antique wood tables. In the evenings, candles and fairy lights.
Yes, music makes the world go round.
But these days we’re inundated by it. Literally drowning under a sea of it. Much of it mediocre, designed with a catchy hook to get your attention and sell you product. Algorithms increasingly decide what we like and listen to. All too often feeding us more of the same and rarely something different or offbeat. As if the past is the only predicter of the future.
At Analog our job (musically) is to help customers filter through the sea of crap, to find the good stuff. We focus on rock, because that’s what 60’s 70’s surf culture was based around. But flirt around the edges with folk, grunge, funk and punk. Old and new. Vinyl’s and digital. More like a bar, than a café, we pump the tunes day and night.
We’re excited to soon launch our live music program featuring resident / guest DJs and various artists. Our version of TinyDesk. If you’re reading and interested to participate send us a DM on Instagram.
If art imitates life, then life is but one long creative process.
That’s why we infuse art in everything we do and why we constantly look to change things up. Large contemporary pieces feature prominently on the walls of the café but look closer and you’ll see art installations and accents everywhere…water bottles, coasters, statues, sculptures…etc. Why? Because it’s fun and if its gets you thinking, it gets you talking.
We’re excited to soon launch our Art Exhibition series. At the start of every month we replace the wall art with that of a promising local artist. Over the course of the month, we feature the artist in our socials and run a silent auction. At month end we have a party together with the artist and announce the winners of the auction.
Back in the 70’s, surfing was a lifestyle not a sport. It was all about experimenting and having fun.
Borrowing from this era, why you surf is more important than how you surf. We’re trying to bring back this culture of fun and this spirit of experimenting which is why we don’t make performance shortboards.
Instead we focus on longboards and experimental shortboards made for the waves around Uluwatu. The shortboards may look retro and have high volume so paddle well, but they have refined features so still perform well. Built to high spec in low quantity, they’re made to last and mostly custom.
