Celebrating music, art, food and surf culture – ANALOG fills a much needed gap in the market.

As a business it uses F&B to quickly create community and steady consistent cash flow. It then uses this as a platform to sell Retail and slowly build a Label over time.

The brand is aimed at a mature audience with an earthy, rootsy vibe that borrows heavily from Mollusk (California) with its plywood walls and soulful brand, Drifter (Bali) with its integrated F&B / Retail and Rhythm (Australia) with its classic vintage boards and clothing.

Much more than just another cafe or surf shop, ANALOG Uluwatu is the parent company of a new independent surf label.