Having Retail and a Surf Label allows us to build a compelling brand story, far beyond a typical cafe / restaurant. We’ve got a generous budget for marketing with a strong team driving it. Online most of the emphasis is on Socials and offline most of the emphasis is on Events. 

Social – Full time dedicated SM Manager that is creating and collecting content, managing influencers and ambassadors, organizing collabs and managing sponsored Ads. Our focus is Instagram and our budget allows for a lot of influencers, ambassadors and content creators. 

Events – Full Time dedicated Event Organizer that manages our regular scheduled events (weekly and monthly) and Special one off events. The regular events will be used to fill quieter nights, leaving the busier nights, like Fri and Sat, open for normal trade. The special events will normally be collabs with other businesses to cross promote and access broader market. 

Music –  being an integral part of the brand its actually a big part of our marketing. We’ll have our own Spotify and Soundcloud modeled off Rhythm’s hugely successful Radio Sounds campaign. All live music events will be recorded and uploaded to our Youtube channel – a concept borrowed from French cafe Le Mellotron. 

Digital – Full-time dedicated DM Manager that is coordinating Website (menus, newsletter), Google (SEO, Adwords, reviews, maps) and GoJek (SEO, Adwords). Our product is designed to serve quickly and travel well, making it ideal for delivery and possible to grow via Ghost Kitchens especially important in the wet season. 

Graphics – Full-time graphic designer to support the team above and produce a quarterly Zine. 

The Zine is a photographic (light on editorial); aimed at portraying the music, art and lifestyle sides of surfing in Bali. More of a coffee book than a magazine, the content is inspired by theSurfersJournal (TSJ) and intended as a self-funding marketing ploy that drives traffic to the Instagram.